Case Study: Varion Classic
Problem Varion Capital was a startup equipment leasing service owned by my employer, Credicor Financial. Varion was in dire need of brand awareness. With minimal to spend on marketing, I had to make...
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Digital Fluency
The Brand Digital Fluency is a group of young entrepreneurial marketers and creatives that believe in closing the gap between small businesses and new digital standards. After working together for over...
View ArticleWize Monkey
Wize Monkey is our start-up Our mission is to solve a major problem in the global coffee industry by cultivating the arabica leaves for consumption as tea. Yes, you can make tea with arabica leaves! In...
View ArticleThe French are holding themselves back
My French buddy just posted this on Facebook. It kills me that the outdated vilification of CEOs is still going strong in France. It was one of the biggest culture shocks I experienced when I was...
View ArticleNew sites need branding, even more so for small businesses
If you are starting from scratch, investing in a just a website is nearly counterproductive if you consider the opportunity cost. If you launch a site without a solid brand feel, there is a major loss...
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Please Unsubscribe
Gmail is making it easier to unsubscribe to newsletters by scraping code within promotional emails and putting a button near the sender’s name. You might think that’s a bad thing for marketers like us,...
View ArticleHow Can B2C SMB’s Compete in the Recently ‘Local’ Global Economy?
In today’s democratized media world, small businesses have more opportunity than ever to steal market-share from industry giants. With the proliferation of digital technology, we’ve now opened up the...
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